What is the Nayi Umeed project?

PROJECT Nayi Umeed’, an initiative by Bisleri International Pvt. Ltd., focuses to conserve rainwater by building and restoring Check Dams. Check Dams help store the surface water for use both during and after the monsoon. It also helps in recharging the groundwater in the area.

Bisleri undertook the first Check Dam project in 2001 at Village Bara in Kutch, Gujarat. Since then, 250 Check Dams have been built or restored across Gujarat and Western & Central parts of Maharashtra. These Check Dams have helped harvest 25,047 million liters of water covering more than 53,557 family members benefited. A total of 17,928 acres of land has been irrigated turning all the barren lands into fertile farms. As a result, per farmer’s average annual income in some areas of Gujarat and Maharashtra has gone up to almost INR 45,000 - 4,00,000.

60% of plastic waste is recycled in India & we strive to make it 100%.

India consumes 13 million tons of plastic every year, out of which 60% is recycled. Rest 40% of plastic majorly contains non- recyclable items like Wrappers, Plastic bags, Milk pouches, Multilayer chips packets etc. These plastics can be recycled several times but there are hardly any efforts made because of their lightness & dirtiness. They are dumped in dump yards to lie there forever and cause problems for the environment. The plastic recycling process refers to the processing of plastic and turning it into a new item altogether. It includes cleaning the plastic, cutting it into flakes and then melting it at high temperature for moulding it for desirable use.

25 Municipal Corporations enrolled

23 Cities Reached

5,090 Housing Societies reached

1,166 Corporates partnered/engaged

Source: As claimed by the Ministry of Housing & Urban Affairs, India, in their 2019 case study of Plastic waste management.

http://164.100.228.143/sbm/home/#/SBM

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Rainwater Harvesting

95% of the rainwater is lost through run-off into the sea. With hardly 5% of the available rainwater being put to use, the huge wastage of this precious resource is alarming.

Our negligence in making effective use of rainwater has led to the declining level of ground water. Moreover, with unpredictable monsoons, lot of villages face water scarcity through the year which makes it difficult to sustain even normal life

*2.2 billion people globally do not have access to safe water at home

source

https://www.unwater.org/water-facts/water-sanitation-and-hygiene/

What does Nayi Umeed Do?

Educating citizens

Educating citizens & bringing awareness about a habitual change in using the correct ways of plastic disposal and management of used plastic.

Creating a channel and opportunity

We are creating an opportunity for plastic agents & stakeholders such as Housing societies, Schools, Colleges, Corporates, Hotels and Restaurants to send their used clean plastic directly for recycling.

Sorting clean plastic