Top brands
12-11-2023
The story focuses on the increasing CSR spending in India in line with environmental protection. Expenditures on health and education are complemented by a significant emphasis on the environment. The Ministry of Corporate Affairs reported a notable increase in environmental spending to Rs 2,837 crore in FY22. Companies such as Bisleri, Schneider Electric, Godrej & Boyce, Voltas, Polycab India, and McCain Foods India are actively contributing to sustainability. The India Philanthropy Report 2022 indicates a 54% surge in funding for environmental and sustainability causes from FY21 to FY22, underscoring the growing significance of these issues in CSR activities. However, regional disparities persist in fund allocation, prompting calls for enhanced effectiveness and visibility.
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05-11-2023
The story focuses on sustainable gifting as the new trend in the corporate gifting market. Mr. Angelo George, CEO, Bisleri International mentions that Bisleri is investing in sustainable merchandise made from recycled PET bottles as gifts for their partners this year. He also mentions on how their choice of gifting represents a reflection of Bisleri’s commitment to the greener promise of a sustainable.
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24-10-2023
In the exclusive interaction, Mr. Parag Bengali, Director of HR and Finance at Bisleri International shared valuable insights on enabling learning and development strategies for upskilling employees and cultivating an inclusive work culture to drive sustainable organisational growth.
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09-10-2023
In the interaction, Jayanti Khan Chauhan, Vice Chairperson, Bisleri International sheds light on venturing beyond packaged water, the strategic focus being on diversifying the product portfolio, particularly in the carbonated beverage segment and building premium water category – Vedica Himalayan Spring Water. She also mentioned how it has been strategically timed to coincide with the upcoming festive season, as the beverage is often associated with celebrations and special occasions. Further, the story also highlights the thoughts of Angelo George, CEO, on the outlet coverage having increased by 20% in the top 40 towns, adding that they are further deepening our presence in districts with higher per capita income and are tapping the potential of smaller towns to expand their distribution reach.
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07-10-2023
Bisleri International is intensifying its operations with plans to expand its manufacturing and distribution network to 150 plants from the current 128, emphasizing a strategic focus on carbonated soft drinks (CSD) and premiumization through Vedica Himalayan Spring Water. Vedica's recent foray into the sparkling water segment aligns with Bisleri's goal to become a key player in this growing niche, projecting Vedica to achieve ₹100 crore in the next 2-3 years. Despite challenges posed by the COVID-19 pandemic, Bisleri boasts a robust Compound Annual Growth Rate (CAGR) of 17% over the last four years, reporting a revenue of approximately ₹2,300 crore for FY 2022-23. Vice-Chairperson Jayanti Khan Chauhan underscores the importance of strategic manufacturing and distribution for cost-effective market penetration. Bisleri commands a dominant position, holding over 50% of the branded bottled water segment in the organized water market, competing with Kinley and Aquafina.
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05-10-2023
In the interaction, Angelo George, Bisleri International's CEO, shares aims to double sales to Rs 500 crore in three years, focusing on the premium water and carbonated soft drinks markets. He also highlighted the strategic emphasis on the premium mineral water brand, Vedica, and their recent entry into international markets, starting with Dubai. Expanding into high-potential markets like Tamil Nadu and Odisha remains a key part of their growth strategy.
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03-10-2023
In the interaction, Angelo George, Bisleri International's CEO, shares aims to double sales to Rs 500 crore in three years, focusing on the premium water and carbonated soft drinks markets. He also highlighted the strategic emphasis on the premium mineral water brand, Vedica, and their recent entry into international markets, starting with Dubai. Expanding into high-potential markets like Tamil Nadu and Odisha remains a key part of their growth strategy.
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02-10-2023
The article discusses the changing role of cover letters in the age of generative AI. It implies that, while AI tools make it easier to create cover letters, they lack the authenticity and personal touch that handwritten cover letters provide. The significance of creating personalized, keyword-rich cover letters to capture recruiters' attention is emphasized, emphasizing that a well-crafted statement remains a valuable differentiator in a competitive job market. According to Parag Bengali, Director - HR & Finance, Bisleri International, even if generative AI has undeniably simplified the task of creating cover letters, it hasn't diminished the significance of these documents in the eyes of recruiters. “Technology can aid in the initial drafting, but the essence of a cover letter goes beyond mere words. Writing a compelling cover letter is a testament to one's effective communication skills, attention to detail, and unwavering commitment,” he says.
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20-09-2023
In the interaction, Jayanti Ramesh Chauhan, Vice Chairperson, Bisleri International sheds light on the journey of the business adding how being the first player in the packaged drinking water business has allowed Bisleri to set up the ecosystem from the scratch. She has also mentioned how company is now planning to move into neighbouring markets to make a fresh foray into the soft drinks business and fire up the non-water business. Further the story also highlights the thoughts of Angelo George, CEO on South India being the largest market for the business, adding that their target market are the 8,000 towns in India and not the 6,00,000 villages.
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31-08-2023
The authored article by Angelo George focuses on the significant groundwater depletion that is being faced by India due to excessive usage in agriculture, industry, and households. The country's water issues are compounded by water-intensive crops, inefficient irrigation, and pollution. To tackle this, India is exploring the concept of "water green credits" as a market-driven solution for responsible water use. Entities consuming water must optimize consumption and restore what they use. Shortcomings can be compensated by purchasing credits. This approach extends to agriculture, industry, and domestic use, encouraging efficiency and conservation. Collaboration between stakeholders is vital for the success of this innovative water management strategy.
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27-08-2023
Bisleri International aims to double its turnover to ₹5,000 crore by FY2026, with a CAGR of 25%. The company plans to enter the United Arab Emirates market in October, partnering with local firms for manufacturing and distribution. Bisleri will leverage various channels, including e-commerce, and introduce Vedica Himalayan spring water in Dubai. The Head of Marketing, Tushar Malhotra, highlighted the company's focus on the non-cricket sports market and engaging with the youth and GenZ to increase market share in South India.
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16-08-2023
The authored article by Mr. Angelo George focuses on a weekly exploration of unique professional paths, focusing on green entrepreneurship. Amid global environmental challenges, the need for sustainability is paramount. Young entrepreneurs can make a significant impact by pursuing environmentally conscious businesses. Green entrepreneurship involves innovative solutions to environmental issues while ensuring profitability. Avenues such as renewable energy, sustainable agriculture, waste management, and climate-tech startups are highlighted, offering various educational qualifications and responsibilities. The article underscores the vital role of young entrepreneurs in shaping a sustainable future.
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16-08-2023
During the launch of the 19th Edition of the Tata Mumbai Marathon, Campaign India chatted with Mr.Tushar Malhotra to understand Bisleri’s plans to leverage the event's reach and the impact of their past associations in building recall. Tushar Malhotra mentioned that the marathon holds significant importance for the brand and aligns seamlessly with the brand’s commitment to promoting a healthy and active lifestyle,. He further mentions that the association is an extension of the ‘Carry Your Game’ campaign and Bisleri will introduce limited edition bottles for the upcoming marathon, featuring previous marathon victors.
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31-07-2023
The interview highlights the objective behind #CarryYourGame campaign featuring award-winning athletes and the other strategies used for brand marketing. Mr. Tushar Malhotra emphasizes how #CarryYourGame campaign aimed to position Bisleri 500 as the ultimate hydration partner for individuals striving to become the best physical or mental version of themselves. He also shares that the brand collaboration with Olympic sports and athletes was due to the high level of physical fitness required in these sports, which aligns with the theme of hydration.
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28-07-2023
The industry story featuring the quote shared by Mr. Angelo George, CEO, Bisleri International Pvt. Ltd. highlights World Nature Conservation Day, i.e., celebrated on July 28th annually. The story urges corporate companies in India to take responsibility for the environment. Leaders in various industries, such as JSW Foundation, Greenply Industries, Grow-Trees.com, Godrej & Boyce, Bisleri International Pvt. Ltd., and GoGoA1, are adopting sustainable practices, investing in environmental projects, and promoting biodiversity conservation. They emphasize the need for collaboration between corporations, governments, NGOs, and communities to ensure a greener and more resilient future.
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26-07-2023
Bisleri International recognizes the significance of transparent and accurate job titles in promoting clarity, trust, and effective communication within the organization. According to Parag Bengali, Director - HR & Finance at Bisleri International, the company adheres to a practice of employing clear and descriptive titles that precisely reflect the responsibilities and levels of specific roles. This approach helps mitigate the chances of misunderstanding and ensures that job expectations align with candidates' skills and experiences. Bengali emphasizes the importance of transparent communication during the recruitment process to create a mutual understanding between the organization and potential employees. This commitment to clear job titles contributes to employee loyalty and long-term success, fostering a cohesive and high-performing work environment at Bisleri International.
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21-07-2023
The article focuses on the flood rage due to heavy rains, especially in Delhi and nearby areas and discusses how firms in Delhi including Bisleri, have amended their operating process to support and ensure safety of their employees. Major firms are implementing measures for the wellbeing of their employees and the article further highlights that how Bisleri is providing pick and drop services for its factory employees and flexibility to work from home.
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20-07-2023
ET Brand Equity.com hosted a panel discussion at the Brand World Summit to understand how modern marketers are deploying language advertising. In the discussion, Mr. Tushar Malhotra, Head of Marketing Bisleri International highlights how Bisleri has a significant presence in the South, sought to establish a stronger association with these audiences that went beyond creating a piece of language communication. The brand decided to tap into the cultural phenomenon of South cinema to forge a deeper connect. Bisleri’s association with popular South films including ‘RRR’, ‘Ponniyin Selvan’ 1 & 2, ‘Vikram’ etc. created a startling impact and provided valuable insights for the brand. The associations not only fostered brand loyalty among consumers but also trade loyalty from distributors and sales partners.
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19-07-2023
The story discusses how easing raw material prices are enabling FMCG companies in India to allocate more funds for advertising and promotions (A&P). Bisleri International, a packaged drinking water company, expects a 30-40% increase in its marketing budget for the current financial year. The company aims to strengthen its packaged drinking water business and accelerate the growth of its new portfolio of carbonated soft drinks and Vedica Himalayan spring water. Despite challenges during the COVID-19 pandemic, the FMCG sector is experiencing a rebound in demand for packaged foods, prompting companies to boost their advertising spending.
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19-07-2023
In an exclusive feature, Harper's Bazaar India highlights powerful Indian women leaders, including Vineeta Singh, co-founder and CEO of Sugar Cosmetics, Monica Shergill, Vice President of Content at Netflix India, Aparna Purohit, Head of India Originals at Amazon Prime Video, Ashi Dua, Film Producer and Founder of Flying Unicorn Entertainment, Diipa Büller-Khosla, Digital Content Creator and Founder of Indē Wild, Dipali Goenka, CEO & MD of Welspun India Ltd, Anjali Bansal, Founder of Avaana Capital, Jayanti Chauhan, Vice Chairperson of Bisleri International Pvt. Ltd, Masoom Minawala, Digital Content Creator, Vaishali Shadangule, Fashion Designer, and Smita Tripathi. Jayanti Chauhan emphasizes the emotional connection with the brand, stating, "Bisleri already has that advantage and I can see how deeply ingrained it is in people’s minds."
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14-07-2023
The article shared by Mr. Angelo George, CEO, Bisleri International Pvt. Ltd. highlights the significant impact of plastic on daily life, emphasizing the challenges posed by increasing plastic waste in India. It calls for stakeholder collaboration to create sustainable solutions, focusing on building awareness, adopting circular economy principles, and changing behaviors. The importance of reducing, reusing, and recycling plastic waste is stressed, along with the need for innovative packaging designs and effective waste management systems. The article also discusses the role of government policies, public awareness campaigns, and the potential of the recycling industry in India. Active collaboration between various entities is deemed crucial to achieving sustainable plastic waste management and leveraging plastic's value without harming the environment.
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04-07-2023
In an industry story basis, the Outlook ESGBharat Survey 2023 report revealed the concerns among business leaders regarding meeting ESG targets and navigating the global landscape. Angelo George, CEO, Bisleri International, stated how the government is working to address climate change through concerted efforts to reduce emissions and improve energy efficiency. He also emphasized how companies' growth is intricately linked to sustainability.
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29-06-2023
An authored article by Dr. Mili Shah, President of Ozone Forum of India and Trustee of Bisleri Charitable Trust, discusses the misconceptions surrounding Ozone therapy, which primarily arise from a lack of awareness. Dr. Shah also sheds light on the health benefits of undertaking ozone therapy.
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20-06-2023
An industry story that discusses the latest hiring trends in the FMCG industry, focusing on the observations drawn from the Randstad Talent Trends Report 2023. In the article, Parag Bengali, Director - HR & Finance, Bisleri International, outlines Bisleri's recruitment strategy as the company expands its distribution and manufacturing capabilities. He also emphasizes on the diverse team it is building by recruiting professionals and experts across marketing, IT, learning and development, data analytics, and research.
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19-06-2023
In an interview, Angelo George, CEO, Bisleri International, talks about increasing capacity to meet the growing demand for packaged drinking water in the country. Its 2.0 strategy and how it is looking at connecting with the youth through its marketing innovation.
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08-06-2023
In an interview, Jayanti Chauhan, Vice Chairperson, Bisleri International, focuses on Bisleri's 2025 vision. She further highlights taking the lead on the business, supercharging the brand to appeal to Gen-Z consumers, and expanding its footprint in the carbonated soft drinks market.
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08-06-2023
In an interview, Jayanti Chauhan, Vice Chairperson, Bisleri International, focuses on Bisleri's 2025 vision. She further highlights taking the lead on the business, supercharging the brand to appeal to Gen-Z consumers, and expanding its footprint in the carbonated soft drinks market.
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08-06-2023
In an interview, Jayanti Chauhan, Vice Chairperson, Bisleri International, highlights the company's growth plans, Bisleri brand transformation, overseas operations and launch of the carbonated drink portfolio.
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05-06-2023
In an interview, Angelo George, CEO, Bisleri International, focuses on Bisleri’s commitment to sustainability and plastic circularity. He talks about the initiatives undertaken by Bisleri to be plastic-neutral and water-positive. He emphasizes the upcycling process that Bisleri has essayed for PET bottles into making apparel, utility items, benches, among others that contribute to the circular economy. Also, he further elaborates that these steps help conserve resources, reduce plastic waste, and lower the carbon footprint.
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01-06-2023
The Economic Times - Brand Equity's The Independent Marketer features Tushar Malhotra, Head of Marketing, Bisleri International. In the interview, he speaks about the courage to apply common sense and simplify things. He expresses that marketers often get lost in the data and insights so much that they look at finding solutions while ignoring some of the brand's core strengths.
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17-05-2023
An authored article by Angelo George, CEO, Bisleri International, discusses the importance of promoting segregation and recycling habits among youth to address the urgent environmental concern of plastic waste. He emphasizes that brands and organizations should organize training sessions and workshops to educate and empower the youth as sustainability champions. He further elaborates on the involvement of the Government and collaboration with universities that can act as key driving factors in bringing behavioral change and achieving a greener future.
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12-05-2023
In an interview, Tushar Malhotra, Head of Marketing, Bisleri International, highlights Bisleri's latest summer campaign, #CarryYourGame, and its association with four of the most popular IPL teams. He discusses the emergence of the campaign and how it is a youth-centric focus and promoted on digital platforms.
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10-05-2023
In an interview, Tushar Malhotra, Head of Marketing, Bisleri International, highlights Bisleri's latest summer campaign, #CarryYourGame, and its association with four of the most popular IPL teams. He discusses the emergence of the campaign and how it is a youth-centric focus and promoted on digital platforms.
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10-05-2023
In an interview, Tushar Malhotra, Head of Marketing, Bisler International, spoke about the new campaign, #CarryYourGame, along with its association with four of the most popular IPL franchises, including Mumbai Indians, Gujarat Titans, Delhi Capitals and Rajasthan Royals as their Official Hydration Partner. He further highlights the changes Bisleri has undertaken to move from traditional mode of advertising to modern and digital focus.
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09-05-2023
An interview with Angelo George, CEO, Bisleri International, focuses on the initiatives Bisler has undertaken to be water-positive and plastic-neutral. He emphasizes the importance of water conservation and reducing plastic waste to achieve sustainability goals. He further elaborates on the practices adopted by Bisleri by involving all stakeholders to make a greener future.
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04-05-2023
In an interview, Parag Bengali, Director - HR & Finance, Bisleri International, talks about his association with the company for over a decade. He speaks about his HR philosophy, how HR has evolved over the years. The changes he has brought about within the organization, making it an employee-friendly workplace.
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26-04-2023
An industry story on brands' summer marketing strategy and its plan for the season has inputs from Tushar Malhotra, Head of Marketing, Bisleri International. He shares insights into Bisleri's new summer campaign, #CarryYourGame. He speaks about its marketing strategy and how the brand has associated with multiple teams in the upcoming cricketing season, along with partnering with other sporting events.
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14-04-2023
An interview with Angelo George, CEO, Bisleri International, focuses on Bisleri's sustainable approach towards building a greener future through plastic circularity and water conservation initiatives.
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10-04-2023
The industry story highlights brands who have sponsored or partnered with any of the ten IPL teams and how they are planning and strategizing their marketing initiatives to woo their target audience. Tushar Malhotra, Head of Marketing, Bisleri International, talks about how Bisleri's new campaign positions itself as synonymous with hydration and performance. He further elaborated on Bisleri's plans to leverage its partnership with the game and connect with the youth.
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26-03-2023
In an interview with ET Now, Angelo George, CEO, Bisleri International, shares his views on the increasing competition in the carbonated drinks space. He speaks about how Bisleri plans to break the clutter with dominating players like Coke and Pepsi, who have been industry leaders in the category.
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22-03-2023
An authored article by Angelo George, CEO, Bisleri International, discusses the concept of "water credits" as a potential solution for overcoming the global water crisis. He highlights the challenges associated with water scarcity and the need for innovative approaches to address this pressing issue. In the article, he proposes a system where individuals and organizations can earn and trade water credits by implementing water-saving measures which support water conservation initiatives.
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21-03-2023
A quote from Parag Bengali, Director - HR & Finance, Bisleri International, in an industry story on how women are underrepresented in the manufacturing sector and the challenges they face. He highlights the precarious nature of work that has pushed the cultural barriers to women's entry into the manufacturing sector, with some families and communities restricting them from joining such a workforce. He further elaborates on the societal expectations that have heightened the gender disparity in the sector for women to pursue a career and shares tips on what changes can be brought about.
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19-03-2023
An industry story on how companies and startups are utilizing the three Rs of waste management (Reduce, Reuse, and Recycle) to address global challenges, it features a quote from Angelo George, CEO, Bisleri International. He emphasizes the importance of waste management and its role in creating a more sustainable future by promoting sustainable waste management practices.
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10-03-2023
In an interview, Angelo George talks about how Bisleri International aims to more than double its sales from pre-pandemic levels on the back of deepening distribution in the top districts of the country and ramps its manufacturing capacity. He also emphasizes the expansion of the carbonated drink portfolio by adding new variants and products to the category.
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08-03-2023
An industry story on women's sports gaining popularity among brands and advertisers mentions a quote from Angelo George, CEO, Bisleri Internationa, where he highlights the increase in investment from brands for women's sports. The gaining popularity and interest among brands for the inaugural edition of Women's IPL will change how women sports is viewed.
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28-02-2023
In an article, Mr. Angelo George, CEO, Bisleri International, highlights the sustainability trends and provides insights into what to expect in the coming years. He highlights the growing global focus on sustainability and the urgent need for individuals, businesses, and governments to take action. He emphasizes the importance of collaboration, innovation, and conscious consumer choices in creating a sustainable future.
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28-02-2023
An authored article by Parag Bengali, Director - HR & Finance, Bisleri International, talks about how profitable growth is an indicator that matters to most shareholders. The difficulty with inflation is passing cost increases while preserving margins, attracting new ones, and keeping repeat consumers. So, businesses need to exercise caution. One solution that CFOs can look for is to increase volume.
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27-02-2023
The industry story highlights how a strong HR budget can help to unlock a company's full potential. So, with the new financial year approaching, HR departments must take a closer look at their budget components and ensure they have everything they need to meet their goals. The story includes a comment from Parag Bengali, Director - HR and Finance, Bisleri International, where he highlights how FMCG companies need to have an efficient and effective HR function to support their business goals. He emphasizes that HR teams have become an integral part of the organization's decision-making process, and the industry will see multiple ways to adapt to changes and grow by strengthening their teams.
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21-02-2023
The story highlights Bisleri International's foray into the global market with Dubai. It talks about signing a manufacturing and bottling tie-up with Dubai-based Group Nasser Abdulla Lootah, marking its first international expansion. In the article, Angelo George, CEO, Bisleri International, speaks about why it chose Dubai as the first global market for Bisleri, its plans to market in the country and its future international expansion plans.
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04-02-2023
An authored article by Angelo George highlights the significance of sustainable education for building a greener future and ensuring the well-being of future generations. The article further emphasizes the benefits of introducing sustainability concepts in children at an early age which will help sharpen their future. It also discusses the importance of integrating sustainability into school curricula to promote sustainability.
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31-01-2023
An authored article by Angelo George, CEO, Bisleri International, highlights the increasing plastic consumption in the environment, leading to significant plastic waste generation. In the article, he discusses the challenges and the shift required toward a circular economy, focusing on the 3Rs and sustainable solutions required to mitigate environmental impact.
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16-01-2023
"Angelo George, CEO, Bisleri International, comments on an industry story on the rising interest expected from advertisers, viewers and the viewership garnered over the years from Women's cricket. He emphasizes the expectation from the series and how WIPL can leverage the current popularity of the IPL ecosystem connecting brands and consumers."
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14-01-2023
An authored article by Dr. Mili Shah, President of Ozone Forum of India and Trustee of Bisleri Charitable Trust, shares tips on outlining the right plan to make one race-ready for the marathon. She highlights the things to keep in mind for the run-day. She emphasizes the need to follow proper nutrition and hydration to enhance performance on D-day.
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04-01-2023
The industry story highlights the importance of taking care of the HR teams, as they are responsible for the well-being of each employee. The story includes a comment from Parag Bengali, Director - HR and Finance, Bisleri International, highlighting how HR professionals should account for their and their team’s health and well-being, similar to other employees. He emphasizes the importance of HR within the organization and how their welfare and comfort help reach employee welfare goals and make the organization a great workplace.
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24-12-2022
An authored article by Parag Bengali, Director - HR & Finance, Bisleri International, highlights the HR trends for 2023. He focuses on organizations significantly investing towards creating memorable employee experience and hybrid work-model. The article also discusses how HR has redefined its significance in the post-pandemic world, ensuing inflation spike and accompanying economic recession.
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22-12-2022
The industry story highlights how ESG has become a focal point of boardroom discussions, and organizations across industries are looking at strengthening ESG skillsets across their team. It shares viewpoints from Parag Bengali, Director - HR & Finance, Bisleri International, where he talks about the various measures that have been put in place to upskill employees in ESG through external partnerships and internal learning resources, driving awareness among employees on sustainability and ramping up the hiring for ESG-related roles.
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24-11-2022
Brand-led feature story highlighting Bisleri's journey by the Chairman, Ramesh Chauhan and how he created iconic beverages, such as Thums Up, Limca, Maaza and Citra. The story also puts some light on Bisleri's unique and innovative campaigns like Play Safe, Kiss to Drink and the most recent Samajhdar Bisleri Pete Hain. It also talks about how Bisleri has been propagating the idea of recycling used plastic since the late 1990s and importing plastic recycling machine from Japan. The brand is also one of the first FMCG companies to become plastic-neutral.
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18-11-2022
An article by Parag Bengali, Director - HR & Finance, Bisleri International, highlights on building employee trust by taking care of their overall development and striking an effective work-life balance. It also focuses on encouraging employees and motivating them to do better. The article further emphasizes establishing and creating an extraordinary workplace environment, an essential requirement.
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17-11-2022
The interview highlights Angelo George, CEO Bisleri International, talking about increasing the company’s footprint in the carbonated drinks segment. It also focuses on Bisleri’s attempt to become more accessible to consumers by identifying ways to distribute the products through different channels and enhancing branding and communication. Also, the article mentions Bisleri’s initiative to partner with movies to connect with the local market.
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16-11-2022
In the interview, Angelo George, CEO, Bisleri International, spoke about the company's 'Bottles for Change' initiative. The objective of the initiative and how it has brought behavioural change among various stakeholders.
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08-11-2022
Bisleri's CEO, Angelo George, focuses on the importance of segregating PET bottles and bringing a behavioural change. It talks about Bisleri's 'Bottles For Change' initiative, which aims to educate consumers about plastic recycling. The success of the program in recycling and bringing behavioral change amongst different stakeholders.
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02-11-2022
An authored article by Angelo George, CEO, Bisleri International, focuses on plastic and its value. The article talks about the potential of proper handling, recycling and upcycling to help build a circular economy and reduce environmental impact.
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27-10-2022
The industry story highlights how FMCG companies witnessed a 10.6% uptick in sales during Diwali compared to last year. Angelo George, CEO, Bisleri International, commented in the story that more gatherings and Diwali parties at home have seen a significant increase in the consumption of smaller packs of Bisleri mineral water.
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22-08-2022
The interview with Parag Bengali highlights how he foresees the Indian Economy amid recession fear. In the story, he talks about how the Indian economy has shown resilience with a positive outlook for a long-term sustainable high-growth trajectory.
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19-07-2022
The interaction with Parag Bengali, Director - HR & Finance, highlights how earlier, CFO was thought to be the most powerful designation, but now even CHRO’s role has become as important as that of a CFO. Upskilling has always been a part of Bisleri’s culture. We are upskilling people more not in the area of their roles but also in behavioural and functional skills.
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12-05-2021
Indiantelevision.com’s Anupama Sajeet spoke to Bisleri International director – marketing & business development Anjana Ghosh to know more about the bottled water conglomerate’s drive to go digital after decades of being recognised as an on-the-go retail product and what it hopes to accomplish through it.
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04-05-2021
Mineral water brand Bisleri recently rolled out a 360-degree integrated campaign – Samajhdaar Bisleri Peete Hai’ to create awareness about counterfeit products and to urge consumers to settle for nothing other than the original Bisleri water.
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03-05-2021
Mineral water brand Bisleri is taking various steps to ensure it is able to take its products to its consumers by increasing its online presence and strengthening its D2C offering, Bisleri@Doorstep, Angelo George, CEO, Bisleri India tells us.
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29-04-2021
“As a brand, we are blamed for two things: plastic pollution and depleting water levels”, said Ghosh, “but we have been working to alleviate both, long before it was mandatory”.
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27-04-2021
Bisleri International Pvt Ltd CEO Angelo George talks about the impact of Covid on their packaged water business and consumers' shift to online buying.
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24-04-2021
Bisleri has launched a new 360-degree campaign ‘SamajhdaarBisleriPeteHain’ to reinforce consumer trust and raise awareness about the difference between original Bisleri and counterfeit alternatives available in the market.
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16-04-2021
Bisleri, the mineral water brand, has launched a new 360-degree integrated campaign, ‘Samajhdaar Bisleri Peete Hai’, to reinforce consumers’ trust and raise awareness on the difference between the original Bisleri and counterfeit alternatives in the market.
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14-04-2021
Although India has worked relentlessly towards developing innovative testing solutions for COVID-19 throughout last year, the timely detection of a number of other infectious diseases has been sidelined.
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20-03-2021
Bisleri, the leading water bottle brand, firmly believes in responsible business practices. Owing to its contribution to water stress and plastic waste in the environment, it has endeavoured to not only optimise its operations but to do its best to conduct its business in a sustainable manner.
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19-03-2021
On the occasion of Global Recycling Day, Bottles for Change, an initiative by Bisleri International Pvt. Ltd., takes an oath towards a clean and healthy environment by creating awareness about the importance of recycling plastic in our lives.
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18-03-2021
Global Recycling Day, which is the brainchild of the Bureau of International Recycling (BIR), unites people across the world, highlighting the need to conserve our six primary resources (water, air, coal, oil, natural gas and minerals) and celebrating the power the “Seventh Resource” – the goods we recycle every day.
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18-03-2021
“‘Bottles for Change’, an initiative by Bisleri International Pvt. Ltd., focuses on creating awareness amongst all citizens about recycling of plastic and best practices towards a cleaner environment.
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15-03-2021
Serving the nation for the last 51 years, Bisleri, one of India’s most trusted brands have become a generic name in the mineral water segment. Not many are aware that Bisleri has Italian origins.
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09-03-2021
Mrs Sudha Sharma (name changed) was married for 15 years but was unable to conceive. She had severe pain in abdomen and also backache. And she was very troubled as was not able to conceive. Her life revolved around this one factor for a while and gave her mental problems and restlessness.
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01-03-2021
The North Delhi Municipal Corporation (NMC) and Bisleri have come together to educate citizens about the importance of plastic recycling and segregation of plastic at source under ‘Swachha Sarvekshan Abhiyan’.
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27-02-2021
Bisleri announced that North Delhi Municipal Corporation have given the consent and is supportive of CSR initiative ‘Bottles for Change’. This initiative has recycled more than 6500 tonnes of plastic and upto 17,423 kgs of clean plastic in Delhi (East and South), Noida and Ghaziabad areas in last 3 months under this programme.
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24-02-2021
The rapid spread of the coronavirus at the beginning of 2020 upended our lives in more ways than one. The microscopic villain, COVID-19, has infected 11,23,05,539 and claimed 24,86,641 lives across the world.
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23-01-2021
ANJANA GHOSH, Director, Marketing & Business Development, Bisleri International Pvt Ltd., talks of the huge responsibility of driving a brand that is synonymous with the category, seeing the e-commerce business jump 50% month-on-month during lockdown
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19-12-2019
According to a September 2017 report by the Central Pollution Control Board (CPCB), which collated data from 60 major cities in India, the country generates around 25,940 tonnes of plastic waste a day.
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